How to Choose a Piano

SOUND	Not even the most gifted poet can quite capture the joy we feel when beautiful music touches our lives. Certainly, personal joy is what playing the piano is about. Thus selecting your own piano becomes as much an emotional event as a rational decision. The heart of the matter comes down to the sound of a fine piano. So the first step to selecting a piano is to play the piano. Listen to the sound. Then listen to your heart.
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TOUCH	A piano is a very tactile creation. Once can almost feel the music through the keys. And the superior instrument has both exquisite sensitivity and precision literally built into it. As you consider which piano to purchase, you owe it to yourself to sit down and test the touch. It should be effortless, noiseless and instantly responsive.
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ENDORSEMENT	Reputation is everything. Ask the advice of those who know. Those people most knowledgeable about pianos are teachers, technicians and performers. There is no reason you should not solicit their guidance and recommendations. A professional teacher views the piano as an instrument of artistic expression. The technician sees the piano as a music-making machine. In the performer's hands, the piano becomes pallet, brush, clay, voice - the medium to interpret and express the gift of music they offer others.
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INVESTMENT	An investment is a posession acquired for future benefit, with the expectation it will increase in value. Steinway & Sons is the only major piano maker in the world creating instruments of true investment quality. Invest in a new Steinway and the return you enjoy in musical perfection is limitless. Its appreciation in monetary value, moreover, is not only predictable but very satisfying. Furthermore, and investment in Steinway Designed Boston or Essex piano assures you of a 100% trade-up towards a Steinway Grand Piano for a period of 10 years.
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NAME	Before a piano makes a sound, it makes a statement. When you walk about a piano showroom and survey the makers' names inscribed on the instruments, what impressions come to mind? The name Steinway on a piano singles it out from every other piano in the room, and every other piano in the world. A concert Steinway on stage foretells of a magical musical experience. In a similar way, a Steinway piano in your home speaks of discernment, love of music, and teh potential to excel.
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WORKMANSHIP	Just as no machine can properly play a piano, no machine can properly create one. "The best products are designed not so much to meet specifications and fulfull customer requirements as they are to match or surpass customer expectations." - Christopher Knowlton, reporter "What America Makes Best" Fortune magazine, June 1988
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ADVANCEMENTS	The finest, most advanced pianos in the world are exclusive to The Family of Steinway Designed Pianos. Your choice of a Steinway, Boston or Essex piano provides you with an authentic design by what is widely accepted as the world's finest piano designer. The parade of advancements continues to this day, with more than 100 patents. The finest, most advanced pianos in the world today are Steinway Designed Pianos. But the finest Steinway Designed Pianos will be the ones we build tomorrow.
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YOUR GIFT	Give your child a head start. Give yourself your true reward. Children instinctively appreciate the quality of a superior instrument. A Steinway Designed Piano can help them learn faster, play longer because they enjoy the sound so much more, and inspire them to stretch to the limit of their talent. And what is true for young talent is true for those old enough to enrich their own future. There is no finer gift for a child, or one that promises more joy and pleasure for you, than a lifetime of incomparable music.

Reprinted from "Eight Keys to Buying A Piano" published by Steinway & Sons.
Contact us at steinway@trombino.com to recieve a full copy of this brochure.